Issue:
Ontario's Ministry of Environment is committed to cutting trash from government buildings that end up in the province's overflowing dumps. Hospitals are huge generators of waste – paper, plastic, and other strange materials.
Insight:
Everyone knows they should be recycling, so preaching doesn't work, but light-hearted, friendly reminders might.
Idea/Execution:
We created posters with puns, word play, and a sense of humour for the places they would be posted: reception desks, work areas, operation rooms, everywhere.
Ontario's Ministry of Environment is committed to cutting trash from government buildings that end up in the province's overflowing dumps. Hospitals are huge generators of waste – paper, plastic, and other strange materials.
Insight:
Everyone knows they should be recycling, so preaching doesn't work, but light-hearted, friendly reminders might.
Idea/Execution:
We created posters with puns, word play, and a sense of humour for the places they would be posted: reception desks, work areas, operation rooms, everywhere.
